Open Source Summit + ELC Europe 2019

Social media technology involves the creation and dissemination of content through social networks using the Internet. The difference between traditional and social media are defined by the level of interaction and interactivity available to the consumer. Use of social media has created highly effective communication platforms where any user, virtually anywhere in the world, can freely create content and disseminate this information in real-time to a global audience ranging in size from a handful to literally millions. Types of social media tools which include blogs, image, and video sharing sites, social networking and professional networking sites.

Corporates are using social media to increase brand recognition, sales, revenue, and customer satisfaction; however, there are risks associated with its usage. The presenter will clearly illustrate these shortcomings and controls applicable to corporate presence and employee personal use of social media.