October 31 - November 1 - Co-Located Events
October 28-30 - Conference
Lyon Convention Centre - Lyon, France
More information for Open Source Summit + Embedded Linux Conference Europe 2019
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Monday, October 28 • 14:25 - 15:00
Open Source Contributing Beyond the Code - Rebecca Pilcher, Drupal Association (former) PagerDuty (current)

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Great code sells itself, right? Well….
Marketing is essential to every product - especially if your core competition are multibillion dollar companies. So how do you market open source - a product (yes, it’s a product) that might not have a company backing its strategy, and in most cases has very tight budgets?

Working with the Drupal community, Rebecca organized a global open source marketing initiative that created a format for collaboration among a not-so-obvious part of the open source community - the marketers - working across competition and continents to ensure a united and consistent brand.

She’ll share how a successful open source project has structured the collaborative format for marketers to participate, creating a world-wide marketing effort on a shoe-string budget. Rebecca will share how it keeps moving, what's working really well, and where there are potential pitfalls - so that other projects might benefit from what’s been accomplished and where they’ve gone wrong.

avatar for Rebecca Pilcher

Rebecca Pilcher

Sr. Marketing Manager, PagerDuty
Rebecca is recently departed Director of Marketing Communications for the Drupal Association where she led marketing of Drupal on several fronts - association communications, DrupalCon marketing, memberships and fundraising, community communications, and Drupal product and brand marketing... Read More →

Monday October 28, 2019 14:25 - 15:00 CET
Rhone 2
  Best Practices for OS Development
  • Session Slides Included Yes